100 Things Every Designer Needs to Know about People
- Downloads：3868
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-05-26 11:55:55
- Update Date：2025-09-07
- Status：finish
- Author：Susan M. Weinschenk
- ISBN：0136746918
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
WE DESIGN TO ELICIT RESPONSES from people。 We want them to buy something， read more， or take action of some kind。 Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard， confusing， and inefficient。 This book combines real science and research with practical examples to deliver a guide every designer needs。 With this book you'll design more intuitive and engaging apps， software， websites and products that match the way people think， decide and behave。 INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS。 Apply psychology and behavioral science to your designs。 Here are some of the questions this book will answer: - What grabs and holds attention。 - What makes memories stick？ - What is more important， peripheral or central vision？ - Can you predict the types of errors people will make？ - What is the limit to someone's social circle？ - What line length for text is best？ - Are some fonts better than others？ These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick。
Reviews
Heather
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Short succinct and interesting- pop psychology for marketing and manipulation！ I like it！
Aliaksandr
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A bunch of great tips based on scientific researchers and experiments。 Would recommend to anyone interested in psychology and design。
Balamurugan M
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It is a compilation of psychology principle which used in UX。 As a designer， I don't find much practical application of those。 Maybe I can use this as my defending point when someone questions why I design a certain way。 I'm not sure it can work that way too。 It is a compilation of psychology principle which used in UX。 As a designer， I don't find much practical application of those。 Maybe I can use this as my defending point when someone questions why I design a certain way。 I'm not sure it can work that way too。 。。。more
Inzamul Isti
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Recommended for anyone who want to be a designer
Sebastiano Bea
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A great book not only for designers。 It is a great summary of a lot of research in modern psychology。 Each of the 100 "pills" of knowledge is summarized in two to three pages with many illustrations to help the reader absorb the concept easily。 Many of them relate to web / mobile UIs， however a few are also useful for physical product designs and presentation / powerpoint design。While reading it， you will realize many of them are used in the main apps you use every day （and are not in some of th A great book not only for designers。 It is a great summary of a lot of research in modern psychology。 Each of the 100 "pills" of knowledge is summarized in two to three pages with many illustrations to help the reader absorb the concept easily。 Many of them relate to web / mobile UIs， however a few are also useful for physical product designs and presentation / powerpoint design。While reading it， you will realize many of them are used in the main apps you use every day （and are not in some of the bad apps you use every day）。Overall it has great readability and you'll breeze through it。 After reading it you will most probably only remember a few of the 100 things， but those will be the ones that really matter to you。 I find myself constantly going back to it to pick re-read some of the concepts that I remember about。A book to read and keep around 。。。more
Natalia Grein
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An absolute must have for every designer out there。 It doesn‘t matter if you‘re into UX， graphics， fashion or all of them: this book will teach you all you need to know about your clients through the most interesting yet succint writing you‘ll probably ever read。
Rich B
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This book does exactly what it says on the cover， and is an interesting read for anyone interested in the world of design。 It’s an easy enough read， well researched and gives good examples throughout。 There’s plenty of references to other works if one of the topics catches your eye。 Usually judge a book like this by how many notes I take， and I took a lot of notes reading this book。 The range of topics is wide， so there’s lots to learn。 There’s all sorts of helpful links to psychology for exampl This book does exactly what it says on the cover， and is an interesting read for anyone interested in the world of design。 It’s an easy enough read， well researched and gives good examples throughout。 There’s plenty of references to other works if one of the topics catches your eye。 Usually judge a book like this by how many notes I take， and I took a lot of notes reading this book。 The range of topics is wide， so there’s lots to learn。 There’s all sorts of helpful links to psychology for example， and how to make designs more stand-out， more memorable and easier to work with。 Anyone working in marketing or advertising could learn a lot from this book。 Probably the only downside to the book， was that in some sections， the “so what” implications didn’t feel totally connected to the factual introductions to the topics。 Almost like they were added in by someone else， or as an after-thought。 Didn’t spoil the book as such， but jarred slightly against how well-written the rest of the book was。 But there’s so many design insights in this book， it’s hard to be critical about it。 A great book to learn from。 。。。more
Aušrinė
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Colours in cultures: https://informationisbeautiful。net/vi。。。Sites to check how your images or website will appear to someone who has color blindness: www。vischeck。com colorfilter。wickline。orgLonger line length promotes reading speed （80 to 100）。 Art gallery: 45 to 72 characters per line。Our eyes and brain want to create patterns， even if there are no real patterns。People are born with a preference for faces。 We look where the face looks。You’ll get more positive ratings when you ask people a few Colours in cultures: https://informationisbeautiful。net/vi。。。Sites to check how your images or website will appear to someone who has color blindness: www。vischeck。com colorfilter。wickline。orgLonger line length promotes reading speed （80 to 100）。 Art gallery: 45 to 72 characters per line。Our eyes and brain want to create patterns， even if there are no real patterns。People are born with a preference for faces。 We look where the face looks。You’ll get more positive ratings when you ask people a few days after the interaction than when you ask them while they’re interacting with the product or website。People like to put things into categories。Attention span is 7-10 minutes。 During everyday activities， our minds wander up to 30 percent of the time。People focus on what’s left more than on what’s completed。If you’re going to give an extrinsic reward， it will be more motivating if it is unexpected。People are motivated to keep seeking information。 The easier you make it for people to find information， the more information-seeking behavior they will engage in。The card has 12 boxes for the stamps， and when you get the card the first two boxes are already stamped。 （the goal-gradient effect）。If the product you’re designing allows people to connect with other people， then they will be motivated to use it。If you want to change behavior， a good method is to let people know what others are doing。Most people， most of the time， are more influenced by time and experiences that produce a personal connection than by money or possessions。Habit-based and value-based decisions occur in different parts of the brain。The order of letters is not important。 To be readable， only 1st and last should be the right ones。People can hold three or four things in working memory as long as they aren’t distracted。We see in 2D。 The visual cortex turns the 2D image into a 3D representation。If you have images of an emotional nature， put them in the periphery instead of in the middle。If you want people to remember something， then you have to go over it again and again。A special part of the brain outside the visual cortex whose sole purpose is to recognize faces。 The most effective is showing the emotion you want to convey。 People with autism don’t view faces with the FFA。One area of the brains responds only to lines that are tilted to 40 degrees， another only to color， another only to motion， and another only to edges。 Eventually， all of the data are combined into just two tracks: one for movement and another for location。Have you ever wondered what makes people want to click a button？ A button’s shadow。 。。。more
Chris Aylott
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If you've been keeping up with current books on human cognition and user experience design， there's nothing new here。 It's nice to have it all in one place， though， and the 100 tips make a good checklist reviewing designs and interactions。 If you've been keeping up with current books on human cognition and user experience design， there's nothing new here。 It's nice to have it all in one place， though， and the 100 tips make a good checklist reviewing designs and interactions。 。。。more
Cara
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The fault is my own。 I didn't realise this was on web design。 I imagine for someone in webdesign， this would be hugely helpful。 The fault is my own。 I didn't realise this was on web design。 I imagine for someone in webdesign， this would be hugely helpful。 。。。more
Natalie
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At the start I liked it， but then I got bored with it。 It's essentially a grab-bag of information， that would be more useful to someone who has not read much recent popular psychology。 I was frustrated by the lack of detail on some issues， and the overinterpretation of the science on other issues， but just the general "skimming" nature of the book made me frustrated。 I ended up just skimming the book to see which other studies she would refer to。 I think this review nicely articulates problems At the start I liked it， but then I got bored with it。 It's essentially a grab-bag of information， that would be more useful to someone who has not read much recent popular psychology。 I was frustrated by the lack of detail on some issues， and the overinterpretation of the science on other issues， but just the general "skimming" nature of the book made me frustrated。 I ended up just skimming the book to see which other studies she would refer to。 I think this review nicely articulates problems with this book that I also had。 。。。more
Melati Octavia
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Buku ini cerita soal manusia dan berkaitan dengan hal yang mungkkn ga terpikir oleh kita。 Penting banget mengenali nya buku wajib kalo kamu seorang UX Designer dan berkaitan dengan pengguna。
Victoria K。
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The premise of the book was really interesting， but I was， eventually， disappointed。Even though it was written in a simple manner and it was easy to understand， I did not learn anything new。 All the content， the facts and the studies presented were mostly correct， but they were plain and obvious。 I had already read them before somewhere or I had realized them somehow as I was not brought up by aliens。 Actually all humans have the ability to figure most of the content of the book by themselves as The premise of the book was really interesting， but I was， eventually， disappointed。Even though it was written in a simple manner and it was easy to understand， I did not learn anything new。 All the content， the facts and the studies presented were mostly correct， but they were plain and obvious。 I had already read them before somewhere or I had realized them somehow as I was not brought up by aliens。 Actually all humans have the ability to figure most of the content of the book by themselves as they experience life and socialize。 Also， the aesthetics of the book were a total disaster。 Wrong color-coding， hideous sectioning， no cohesion between inserted figures。 This was a very poor and tacky job。。。 So is this author really supposed to be an experienced web designer？ 。。。more
Am
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Maybe a better reference guide than a book to read through。 Would be easy to look up some possible solutions to current issues a designer is having。 Lots of good thoughts here though。 Definitely going to keep it handy。
Liz Whittaker
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I borrowed this book from my sister after seeing her reading it。 As a marketing coordinator for a non-profit theatre company， I don't always know what I'm doing， and I would love to have a deeper understanding of design， both graphic design and information flow。 This book is a quick， easy， very helpful guide to the human brain and how it organizes information。 Each "chapter" is very short--2 to 3 pages--and it makes the book easy to digest and remember。 I borrowed this book from my sister after seeing her reading it。 As a marketing coordinator for a non-profit theatre company， I don't always know what I'm doing， and I would love to have a deeper understanding of design， both graphic design and information flow。 This book is a quick， easy， very helpful guide to the human brain and how it organizes information。 Each "chapter" is very short--2 to 3 pages--and it makes the book easy to digest and remember。 。。。more
Olivia Gerber
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Excellent， well written and a must for everyone interested in Psychology， Design and research。
Raja Raghav
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I found the book to be really addictive！ Finished it in 4 days。 Maybe because the information was laid out in such a simple， readable manner！The book goes in my 'Design Essentials' collection， along with Universal Principles of Design and Don't Make Me Think。Here's something I came up with while reading this book， which could further improve the readability of this book。 I would suggest the editors should put QR codes alongside URLs for easy access。This small review alone should suggest how well I found the book to be really addictive！ Finished it in 4 days。 Maybe because the information was laid out in such a simple， readable manner！The book goes in my 'Design Essentials' collection， along with Universal Principles of Design and Don't Make Me Think。Here's something I came up with while reading this book， which could further improve the readability of this book。 I would suggest the editors should put QR codes alongside URLs for easy access。This small review alone should suggest how well this book helps you understand and improve UX。 。。。more
Ninitye Nasim
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must read
alfred
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It was。。。good。。。I think for me fell a little into the 'just in case' category of information （instead of just-in-time）。。。so that left me bookmarking a lot in my brain for 'remember this when you're working on that project that requires you to assign people into teams of varying sizes' or things along those lines。Less 'design' focused and more life focused。 In terms of 'design' it seemed like design was being used in the much broader sense; experience design （I went into this assuming it would be It was。。。good。。。I think for me fell a little into the 'just in case' category of information （instead of just-in-time）。。。so that left me bookmarking a lot in my brain for 'remember this when you're working on that project that requires you to assign people into teams of varying sizes' or things along those lines。Less 'design' focused and more life focused。 In terms of 'design' it seemed like design was being used in the much broader sense; experience design （I went into this assuming it would be about graphic / user interface design）， so having more of an open mind to what design actually is will help yield more fruit from the book。So。。。I think i'll return to it as a reference！ Nicely researched and well supported with wonderful scientific research！ Design aside I never get bored reading all the cool ways scientists test things （reminded me a little of thinking fast and slow / freakonomics） 。。。more
Raj Rays
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Good Book。。。 Content structured with take away sections and references link that itself a Great user experiencing with Book reading
Anfisa Bogomolova
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Love it！ Very specific， actionable， gives all the facts and studies you need to back up the conclusions and most importantly。。。it’s definitely helpful read to add some thinking food for your next design process。
Apoorv Gupta
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Must-have fool-proof reference book for your studio。
Blake Loomis
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An easy read with a lot of good bits of info。 I appreciated the quick take aways and ability to put it down and come back later with ease。
Daniel
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Really good compendium knowledge for creative people that want their works to have a bigger impact。
Gregory Milani
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Despite the Buzzfeed title， Susan's book is a nice and insightful read on human behavior。 A good book to revisit from time to time。 Despite the Buzzfeed title， Susan's book is a nice and insightful read on human behavior。 A good book to revisit from time to time。 。。。more
Akshatha
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How psychology affects design is so concisely and systematically explained in this book！ The 100 "things"， day-to-day connect-able examples and the illustrations and diagrams make it a handbook every designer should own。！ How psychology affects design is so concisely and systematically explained in this book！ The 100 "things"， day-to-day connect-able examples and the illustrations and diagrams make it a handbook every designer should own。！ 。。。more
Kitty Allen
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Interesting snippets of behavioural psychology。 Overall a good read。
Ian Khan
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A fun read for current and aspiring designers and product managers。 This is a compilation of key insights about human behaviour and how digital products are implicated。 Very well researched with notes on how to seek additional and source resources。
Juanjosé Tenorio
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People are literally unaware they are being influenced。 And it's also partly because people don't like to think of themselves as easily swayed， or gullible。 To be gullible is to not be in control， and the old brain - the part that is concerned with survival - always wants us to be in control。 An easy-to-digest book about many different aspects of human behaviour， clearly dividing it into well-defined sections。 I enjoyed a lot the examples and research， even if I am not a full-fledged designer。 Ma People are literally unaware they are being influenced。 And it's also partly because people don't like to think of themselves as easily swayed， or gullible。 To be gullible is to not be in control， and the old brain - the part that is concerned with survival - always wants us to be in control。 An easy-to-digest book about many different aspects of human behaviour， clearly dividing it into well-defined sections。 I enjoyed a lot the examples and research， even if I am not a full-fledged designer。 Many props to the author for creating such a powerful design guideline and at the same time fun book for the occasional reader。 。。。more
Ryne Adriano
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