Storytelling with Data: A Data Visualization Guide for Business Professionals
- Downloads：2135
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-05-17 10:54:49
- Update Date：2025-09-06
- Status：finish
- Author：Cole Nussbaumer Knaflic
- ISBN：1119002257
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
Don't simply show your data--tell a story with it！ Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data。 You'll discover the power of storytelling and the way to make data a pivotal point in your story。 The lessons in this illuminative text are grounded in theory， but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation。
Storytelling is not an inherent skill， especially when it comes to data visualization， and the tools at our disposal don't make it any easier。 This book demonstrates how to go beyond conventional tools to reach the root of your data， and how to use your data to create an engaging， informative， compelling story。 Specifically， you'll learn how to:
Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together， the lessons in this book will help you turn your data into high impact visual stories that stick with your audience。 Rid your world of ineffective graphs， one exploding 3D pie chart at a time。 There is a story in your data--Storytelling with Data will give you the skills and power to tell it！
Storytelling is not an inherent skill， especially when it comes to data visualization， and the tools at our disposal don't make it any easier。 This book demonstrates how to go beyond conventional tools to reach the root of your data， and how to use your data to create an engaging， informative， compelling story。 Specifically， you'll learn how to:
Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together， the lessons in this book will help you turn your data into high impact visual stories that stick with your audience。 Rid your world of ineffective graphs， one exploding 3D pie chart at a time。 There is a story in your data--Storytelling with Data will give you the skills and power to tell it！
Reviews
Hung Ta Tran
，
Amazing way to show your data
Phuc Le Dinh
，
A good guideline to present the data。 The author has pointed out some common mistakes when presenting data and provide detailed instruction for readers to improve。 Highly recommend
Pawin
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Great book to learn about data visualization。 Data visualization is not about using the tools， it is more about story-telling and virtualizing those specific ideas in the most simple way。
Seyed M。 HosseiniNasab
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بسیار کتاب خوبی بود。 به نظرم یک نسخه از این کتاب به تمامی افرادی که تازه وارد محیط کار شدند یا دانشجویان سال های پایانی دانشگاه، هدیه شود。 موارد ساده و جالبی در ارتباط با جذاب بودن نحوه ارائه مطالب در این کتاب مطرح شده است。 به نظرم با هر درجه ای از حرفه ای بودن، خواندن این کتاب مفید خواهد بود。
Thoong Viet
，
1 trong những tài liệu mô tả phương pháp trực qua hoá dữ liệu rất hay。。。
Kevin Parkinson
，
I really， really enjoyed this book！ It's a wonderful combination of math， ELA， art， and ethics。 Very helpful and practical。 I sort of thought it would be more technical， but I'm glad it was not。 As a result， I have some of my own follow-up homework I need to do - but I wouldn't have it any other way。Because of it's nature， I wasn't able to listen to this audiobook in the same way I listen to most。 Normally， I listen to only one book at a time， and I listen to it any chance I get - driving to wor I really， really enjoyed this book！ It's a wonderful combination of math， ELA， art， and ethics。 Very helpful and practical。 I sort of thought it would be more technical， but I'm glad it was not。 As a result， I have some of my own follow-up homework I need to do - but I wouldn't have it any other way。Because of it's nature， I wasn't able to listen to this audiobook in the same way I listen to most。 Normally， I listen to only one book at a time， and I listen to it any chance I get - driving to work， going for a run， etc。 Many books have accompanying PDFs with helpful visualizations， but in most books these can generally be ignored。 With this book， the accompanying PDF is long and absolutely essential。 While she makes an attempt to describe verbally what is written on the paper， I would have been absolutely lost without being able to see it。 The visuals did wonders， and were incredibly helpful in driving home the big ideas。 As a result， I simply had to change up my approach。 I broke my typical "only one book at a time rule" and read this book in conjunction with others。 When I was listening on the go， I always listened to the other book I was reading at the time。 When I was listening as I was completing household chores， I listened to this book and I had my laptop pulled up at my side。 For example， I would be listening as I did the dishes， and then she would say， "As you can see in figure 9。25，" and I would step away from the sink to check out my laptop on the counter。 I would give it a good view， then head back to washing dishes。 Because of all of this， it took me longer to work through this book then it typically takes me， but I didn't mind at all， and I also had the chance to hear other books as well。 I don't regret listening to it the way I did。 I think I would have hated this book without doing it that way， but it ended up being a very enjoyable read and incredibly useful！ 。。。more
Fernando Gramosa
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Muitas dicas boas e simples， além dos estudos de casos e referências de sites。 Boa leitura。
Timo Keil
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A concise and practical guide for those who want to make their message more clear through data visualisation。 Recommend to read。
Abhishek Dwivedi
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Simplicity is the ultimate sophistication。 And this book explains complex topics in easy to understand words。 Gem of a book， must ready for analyst， consultants， marketers。
Mandeep
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I felt this book was great。 I am a part of many awful presentations with weird graphics。 There are a lot of great examples I am able to use in real life。
Matthew Edwards
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Great book for people who work with data or do any sort of visualization of information。 Even if it is just powerpoint。
Ha Thu 'Yvonne' Do
，
i believe 5/5 isn't too generous。 the book is indeed helpful not only for those who pursue a career as a data analyst but anyone who like to think and organize their thinking into a proper structure of ideas and present them。 so the challenge occurs when you actually make effort to present them you quite suffer from the disappointment that you are stuck and not able to deliver them well。 this book gathers some of those mistakes altogether to shed some light for you on your （of course） rocky path i believe 5/5 isn't too generous。 the book is indeed helpful not only for those who pursue a career as a data analyst but anyone who like to think and organize their thinking into a proper structure of ideas and present them。 so the challenge occurs when you actually make effort to present them you quite suffer from the disappointment that you are stuck and not able to deliver them well。 this book gathers some of those mistakes altogether to shed some light for you on your （of course） rocky path to the mastery。 for those who are good enough， this book is still a good idea to keep learning。 。。。more
Pascoal Martorelli
，
Eu não li esse livro do jeito certo。 É algo para você ir acompanhando com o tempo。 Consultando e aprendendo。 Não leia de uma vez。 É um saco。
Don
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I can't express how awesome this book is if any part of your job is presenting data or information to others， either through workshops or business meetings。 It was great， highly recommend anyone read this。 It's short， interesting， and very useful。 I can't express how awesome this book is if any part of your job is presenting data or information to others， either through workshops or business meetings。 It was great， highly recommend anyone read this。 It's short， interesting， and very useful。 。。。more
Stepspam
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Good overview， however， for me personally not to much new insights/ideas。
Bobby Den
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Storytelling with data offers a data visualization guide for business professionals。 As such， it is the perfect complement to the often quantitative skillsets that move into the fields of data analytics。 Before I dive into what I loved about this book， let me summarize it briefly:The book treats the following chapters:1。 Understanding the context: Here it offers a good business lens for quantitative professionals。 Start out with answering a basic set of questions on whom your audience is， what a Storytelling with data offers a data visualization guide for business professionals。 As such， it is the perfect complement to the often quantitative skillsets that move into the fields of data analytics。 Before I dive into what I loved about this book， let me summarize it briefly:The book treats the following chapters:1。 Understanding the context: Here it offers a good business lens for quantitative professionals。 Start out with answering a basic set of questions on whom your audience is， what are they meant to get out of this， etc。2。 Choose an appropriate visual display: Here a library of different data visualizations is offered。 Cole makes the point that you most often don't need more than the basic visualization to clearly tell a story3。 Eliminate clutter: Remove all the unnecessary embellishments from a graph。 Usually simple and basic are less cognitively taxing。 4。 Focus attention where you want it: Learn how to properly use a mix of pre-attentive elements effectively like size， color， and position。5。 Think like a designer: Function over form is what most designer say。 This chapter teaches you how to use effective highlighting and greying out techniques to ensure that your visualizations bring out the information that the audience needs。6。 Tell a story: Ensure that you're capable of constructing a story using basic plot building techniques and splitting the content in a beginning， middle and end and reverse storyboarding。 There's so much that I loved about this book。 First of all， the difference between exploratory and explanatory analysis really brought me into the content。 I've seen so many times that exploratory graphs have been used in presentations to convey stories， causing heavy cognitive load on the audience and at the expense of impact。 However， exploratory analysis is essential as a starting point to discover what stories your data contains。 It's up to you then to tell the story using explanatory analysis。 Other tools like 3-minute story， the big idea and storyboarding your story help out a lot here。 Secondly， I much appreciated the focus on the basic palette of visualizations。 It is often times very tempting to result to really complicated graph types for various reasons （e。g。 to challenge yourself or to show off）， but this can oftentimes miss the point。 Ensure that you properly master all the basic visualizations， know in what situations to effectively use which and then take it from there。 Thirdly， I really loved the focus on greying out elements。 I had never properly thought about how doing this can neutralize a story again and bring everything to the back。 Only then， it will enable you to look with fresh eyes again at the data and you can re-craft the story by bringing in the adequate highlights。 All in all， storytelling with data is the perfect toolkit for data professionals whose business and design skills are quite often under-emphasized over more their more quantitative and mathematical counterparts。 。。。more
Michael
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This book is a shallow overview of other books。 The sections are superficial and don’t fit together。 Everything in this book is unoriginal。
Alisse Sg
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Muy práctico y fácil de leer， super recomendado si en tu trabajo tienes que presentar reportes
Polina Ignat'Eva
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Постараюсь сделать это настольной книгой。Очень практико-ориентированно。 В некоторых моментах хотелось больше универсальности （когда дан пример， но не вполне понятна стоящая за ним концепция）， но в целом книга отличная。 И приятно оформлена:）
Paolo Luciano
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One of the best business books I've ever read。 Cole is amazing and she has changed a lot of what I do in my day to day work。 One of the best business books I've ever read。 Cole is amazing and she has changed a lot of what I do in my day to day work。 。。。more
Chris
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Very informative。
Emil Svartström
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Valuable stuff especially for all business or strategy professionals out there who need to influence with presenting insights drawn from data。 One of those eye-opener books！
Alex
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Great for amateurs， good for the person doing the occasional PowerPoint presentation， few key takeaways for the professional。 From the perspective of an engineer working with software design in a professional setting， I could've settled for the executive summary of this book。I do appreciate the fact that the book is easy to read and that all the facts are backed by proper sources。 But， the things I take with me relate solely to cognitive science; how we as humans interpret information。Wish there Great for amateurs， good for the person doing the occasional PowerPoint presentation， few key takeaways for the professional。 From the perspective of an engineer working with software design in a professional setting， I could've settled for the executive summary of this book。I do appreciate the fact that the book is easy to read and that all the facts are backed by proper sources。 But， the things I take with me relate solely to cognitive science; how we as humans interpret information。Wish there was more focus on storytelling and fewer examples。 The repetitive nature and chatty language of the book， dumbs it down too much。 Even though I'm a person who usually appreciates when the author manages to break down complex topics into something you could understand from an age of five。 。。。more
Eduardo
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Livro muito bom para quem trabalha diariamente com gráficos e apresentações。 A escrita do livro é bem simples e intuitivo。
Hanna
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Good and easy to read introduction to the foundations of data visualization。 This book is probably helpful for anyone without an education in this field。 I used it as starting point to get into the field of Visual Analytics， it's great for that （as a starting point） but does not provide deeper knowledge。Good for: anyone， who wants a quick intro Not good for: anyone， who already has some knowledge in this field Good and easy to read introduction to the foundations of data visualization。 This book is probably helpful for anyone without an education in this field。 I used it as starting point to get into the field of Visual Analytics， it's great for that （as a starting point） but does not provide deeper knowledge。Good for: anyone， who wants a quick intro Not good for: anyone， who already has some knowledge in this field 。。。more
Renato Trevizan
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This review has been hidden because it contains spoilers。 To view it， click here。 Livro simplesmente fantástico！Leitura obrigatória pra quem trabalha com produção e desenvolvimento de visualização de dados。A clareza da autora em demonstrar que a simples demonstração é a ideal e mais eficiente maneira de vc transmitir a informação pro seu público。 Reduzir a saturação e pensar como designer sao chaves essenciais para o profissional que atia com visualização de dados。
Ashok Hatwar
，
This book would probably help someone fresh out of college and starting their professional journey。 For more experienced readers this will feel very immature and basic
Kayla
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Great book to get me prepared for a career in data science
Avory
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I've been a longtime fan of the Storytelling with Data blog， and this book does a great job of making best practices on how to communicate with data accessible。 I teach on this stuff from time to time， and I really like the way the information is presented and laid out for a lay audience。 I would especially recommend for anyone who has to include data in business presentations and is mostly working in tools like Microsoft or Google Suite。 You're not going to learn about statistics， dashboards， o I've been a longtime fan of the Storytelling with Data blog， and this book does a great job of making best practices on how to communicate with data accessible。 I teach on this stuff from time to time， and I really like the way the information is presented and laid out for a lay audience。 I would especially recommend for anyone who has to include data in business presentations and is mostly working in tools like Microsoft or Google Suite。 You're not going to learn about statistics， dashboards， or fancy Tableau tricks， but you will understand how to craft a compelling story and how to create charts and graphs that support that story without distracting from it。 。。。more
Rodrigo P。 Hamacher
，