The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
- Downloads：7489
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-05-16 10:54:48
- Update Date：2025-09-06
- Status：finish
- Author：Steve Blank
- ISBN：1119690684
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
More than 100，000 entrepreneurs rely on this book。
The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book， and it's taught at Stanford， Berkeley， Columbia and more than 100 other leading universities worldwide。 Why？The Startup Owner's Manual guides you， step-by-step， as you put the Customer Development process to work。 This method was created by renowned Silicon Valley startup expert Steve Blank， co-creator with Eric Ries of the Lean Startup movement and tested and refined by him for more than a decade。 This 608-page how-to guide includes over 100 charts， graphs， and diagrams， plus 77 valuable checklists that guide you as you drive your company toward profitability。 It will help you: �- Avoid the 9 deadly sins that destroy startups' chances for success�- Use the Customer Development method to bring your business idea to life�- Incorporate the Business Model Canvas as the organizing principle for startup hypotheses�- Identify your customers and determine how to get， keep and grow customers profitably�- Compute how you'll drive your startup to repeatable， scalable profits。
The Startup Owner�s Manual was originally published by K&S Ranch Publishing Inc。 and is now available from Wiley。 The cover， design， and content are the same as the prior release and should not be considered a new or updated product。
The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book， and it's taught at Stanford， Berkeley， Columbia and more than 100 other leading universities worldwide。 Why？The Startup Owner's Manual guides you， step-by-step， as you put the Customer Development process to work。 This method was created by renowned Silicon Valley startup expert Steve Blank， co-creator with Eric Ries of the Lean Startup movement and tested and refined by him for more than a decade。 This 608-page how-to guide includes over 100 charts， graphs， and diagrams， plus 77 valuable checklists that guide you as you drive your company toward profitability。 It will help you: �- Avoid the 9 deadly sins that destroy startups' chances for success�- Use the Customer Development method to bring your business idea to life�- Incorporate the Business Model Canvas as the organizing principle for startup hypotheses�- Identify your customers and determine how to get， keep and grow customers profitably�- Compute how you'll drive your startup to repeatable， scalable profits。
The Startup Owner�s Manual was originally published by K&S Ranch Publishing Inc。 and is now available from Wiley。 The cover， design， and content are the same as the prior release and should not be considered a new or updated product。
Reviews
Muhammad
，
If there's only one book you read for building your startup， this is it。 This book is the successor to the Four Steps to the Epiphany and walks you through with painstaking details everything you need to do at each step to be a successful startup。 This book is also very complete， its prescriptive and full of great examples， checklists and other items to help you think through where you are。 Several years ago， Dr。 Blank's book changed my life in how I approach building startups and if you want to If there's only one book you read for building your startup， this is it。 This book is the successor to the Four Steps to the Epiphany and walks you through with painstaking details everything you need to do at each step to be a successful startup。 This book is also very complete， its prescriptive and full of great examples， checklists and other items to help you think through where you are。 Several years ago， Dr。 Blank's book changed my life in how I approach building startups and if you want to get a head start， get this book 。。。more
Mima Amie
，
Great book for those who starting in startup world， if you deeply know lean， you will not be much surprised， but definitely is inspiring
Denis Devčić
，
Ok početno štivo za startupe。 Dosta light
Michael Dubakov
，
Long。 Boring。 Must-read for founders。
Dustin Raymer
，
This would be a great book for people in the very beginning phases of their business。 I do think there are other books out there that are better though for that stage。 If you are already somewhat established and have a proven product and market， I would look elsewhere。
Victor Volpe
，
After I read LEAN Startup and 4 Steps to Epiphany I felt I needed to tackle The Startups Owner Manual。 Although my thinking was right and the book provides solid advice， I truly got a bit disappointed with how boring and repetitive the text is。I do recommend it to startup owners， but expect a hard read and save at least a month for it。
Neil
，
bump up: recommended again by Luke H
Alberto
，
Me he leído solo el 25% del libro pero ya sé perfectamente de lo que va。 Este libro pretende guiar a emprendedores para que no comentan los errores tradicionales de lanzamiento basados en la redacción y cumplimiento de un plan de empresa。 Basándose en los principios del "Lean Stratup"， los autores promulgan conocer previamente al cliente y su aceptación del producto que ofrecemos。 Para ello hay que "salir a la calle" y preguntarle en repetidas ocasiones sobre sus necesidades y cómo acepta nuestr Me he leído solo el 25% del libro pero ya sé perfectamente de lo que va。 Este libro pretende guiar a emprendedores para que no comentan los errores tradicionales de lanzamiento basados en la redacción y cumplimiento de un plan de empresa。 Basándose en los principios del "Lean Stratup"， los autores promulgan conocer previamente al cliente y su aceptación del producto que ofrecemos。 Para ello hay que "salir a la calle" y preguntarle en repetidas ocasiones sobre sus necesidades y cómo acepta nuestro producto。 Para ello es de gran utilidad el uso del Lienzo del Modelo de negocio "Canvas"。 En base a ello se van elaborando diferentes "canvas" cada vez más perfeccionados y más cercanos a la realidad de lo que necesita el cliente。Hay que producir un PVM （Producto Viable Mínimo） lo antes posible e ir mejorándolo paulatinamente hasta llegar a la versión definitiva。 Entonces es cuando haremos el desembolso en Marketing y puesta en marcha de la empresa。 Con esta metodología se huye del tradicional plan de empresa ya que los autores piensan que sus hipótesis raramente se cumplen y por lo tanto se ejecuta un plan erróneo。 Así también se evita quemar todo el dinero disponible sin saber si se está usando de la manera justa。Un gran ejemplo de aplicación de esta metodología es el Caso "Eventdeals" （de haber conocido esta metodología a los promotores de Eventdeals igual les habría ido algo mejor）。El libro es bastante práctico y da instrucciones claras y prácticas de cómo ejecutar la metodología propuesta。 。。。more
Sicofonia
，
This is one of the few occasions when I rate a book with resounding 5 stars。Back few years ago when I got interested in product management I always wondered how Product Discovery would work in a B2B setting。 I came across the Lean Startup book， read it， enjoyed it。。。 but didn't get much practical stuff out of it。Oh dear， I wish I had known that Eric Ries's master of ceremonies was a gentleman called Steve Blank。The title of the book is quite simple yet ambitious in scope。 Could I learn what it t This is one of the few occasions when I rate a book with resounding 5 stars。Back few years ago when I got interested in product management I always wondered how Product Discovery would work in a B2B setting。 I came across the Lean Startup book， read it， enjoyed it。。。 but didn't get much practical stuff out of it。Oh dear， I wish I had known that Eric Ries's master of ceremonies was a gentleman called Steve Blank。The title of the book is quite simple yet ambitious in scope。 Could I learn what it takes to develop a business from zero in just one book。 After just reading the first couple of chapters and finding myself I was scribbling and dog-earing many pages I realized how good this book is。It is literally what it says in the tin， with this book alone you will be able to set up a roadmap to attempt establishing a new business （be it physical or online）。 While it doesn't get into the nitty gritty technical details about how to do specifics such as instrumenting your app， prototyping tools or techniques; it will give a broad enough yet clear view of what steps you have to take。Absolutely loved this book and I wish I had come across it earlier in my career。 Totally recommend it。 。。。more
Bernardo Henríquez
，
Me gusta mucho este libro。 Aunque sea super técnico， es un mapa detallado por los primeros dos pasos del proceso de desarrollo de clientes; los que vienen antes de la escalabilidad。Ofrece muchas herramientas y preguntas qué hacerse， y tiene explicaciones muy claras sobre las diferentes categorías de mercado。 Al final， hay una sección que se llama "Metrics that Matter"， con ejemplos de spreadsheets financieros para cada categoría de mercado ***lo que significa que indudablemente emprender en conv Me gusta mucho este libro。 Aunque sea super técnico， es un mapa detallado por los primeros dos pasos del proceso de desarrollo de clientes; los que vienen antes de la escalabilidad。Ofrece muchas herramientas y preguntas qué hacerse， y tiene explicaciones muy claras sobre las diferentes categorías de mercado。 Al final， hay una sección que se llama "Metrics that Matter"， con ejemplos de spreadsheets financieros para cada categoría de mercado ***lo que significa que indudablemente emprender en convertir a Forlenia en un startup va a requerir inversión， así sea pequeña。***He aprendido que adquirir clientes suele tener un costo que hay que balancear con el Lifetime Value de cada cliente; que hay que manejar estrategias y tácticas; que es más fácil retener clientes que adquirirlos; que no toda la data que se recolecte de los experimentos va a ser muy confiable。。。En fin， una breve reseña en mi primer paso completo por este libro。 Los próximos dos libros que me leeré dentro de esta literatura serán *The Lean Startup* （Ries） y *Running Lean* （Maurya） 。。。more
元伟 陈
，
An extremely detailed guide on the Customer Development process， and why we shouldn't use the traditional way of doing business to run a startup。 An extremely detailed guide on the Customer Development process， and why we shouldn't use the traditional way of doing business to run a startup。 。。。more
Stefan Bruun
，
Probably a really good place to start for people looking to start their first （tech） company， but nothing new for people who have worked across functions in a startup already。 Still valuable as it raises a number of very valuable lessons that does bear repeating even if you've read them elsewhere （given the age of the book， they may even originate from it）。 Probably a really good place to start for people looking to start their first （tech） company， but nothing new for people who have worked across functions in a startup already。 Still valuable as it raises a number of very valuable lessons that does bear repeating even if you've read them elsewhere （given the age of the book， they may even originate from it）。 。。。more
Alexander Iskuskov
，
7/10
Katerina
，
4。5
Gökhan Ince
，
kesinlikle okunması gereken bir kitap。
Fabian
，
Best “manual” （or rather the closest thing to if） on building a （especially） software company。 Very comprehensive and detailed when it comes to the topics discussed。 The practices discussed here are really the core of the Silicon Valley Startups。
Milan Vukas
，
In short terms: It’s the holy bible for any startup entrepreneur！ This book is the practical guide for launching， testing and growing any business model。Please do yourself a favour and read this book carefully BEFORE working on any startup ideas 🙌
Igor Đukić
，
“On Day One， a startup is a faith-based initiative built on guesses”“Relentless execution without knowing what to execute is a crime。”“The ability to learn from missteps distinguishes a successful startup。”“。。。no business plan survives first contact with customers。”“Most startups lack a structured process for testing their business model hypotheses。”I read this book after The Four Steps of Epiphany and found that this book is focused on the first two steps of customer development with great dist “On Day One， a startup is a faith-based initiative built on guesses”“Relentless execution without knowing what to execute is a crime。”“The ability to learn from missteps distinguishes a successful startup。”“。。。no business plan survives first contact with customers。”“Most startups lack a structured process for testing their business model hypotheses。”I read this book after The Four Steps of Epiphany and found that this book is focused on the first two steps of customer development with great distinction between physical and mobile/web products and inclusion of business model canvas。 It is written like three distinctive books。The most valuable to me is the abstract concept of customer development and how this approach is different from the usual execution mindset。You are having two major “get out of the building” steps and those are when you are trying to test do people care about "the problem" and second are they going to buy your solution。“The 9 Deadly Sins of the New Product Introduction Model” and “The customer Development Manifestos” you should learn by heart :）“Nothing is more fundamental to Customer Development， and nothing is harder to do。 It’s much easier to write code， build hardware， have meetings and write reports than it is to find and listen to potential customers。 But that’s what separates the winners from the losers。” 。。。more
Jimmy
，
Basically a duplicate of 4 steps to epiphany。 Gosh， an even more detailed one。
B。 Canelas
，
Great book to start a new business and need a great path to follow。
Jamal Aghayev
，
Hi， I want to read the book
Mitzi Fox
，
Read Eric Reis' book instead - or this one。 But you don't need both。 Read Eric Reis' book instead - or this one。 But you don't need both。 。。。more
Selvaganapathy Chidambaram
，
It is like Text book for all Startup Founders
Yixing J
，
this book is pretty formulaic， and most of it could be dry， but the interesting insight i gained from the book is startup has searching phase where you search for a business model and execution phase。。。
Андрей
，
Обязательно читать и перечитывать。 Читать после шаблона。。。 Остерваледера， до 4 шага。。 - Бланка。
Florin Roșoga
，
I read it entirely and will read it again， starting with the portions I need most。 I think you have to read it several times and to apply。
Bahriddin Amirshoev
，
lets start
Bruno Rio
，
Starting a business is no joke。 To build a team， a business model and processes that will survive ourselves and any economic tide is very hard。This book has a lot of good insights but it is too dry and procedural。 It is never a one fits all formula。 Also the book aesthetics tired me because of its excess of diagrams。Could be summed up into half and then it would be much more useful。。。
Michal Bol
，
Treat this as a reference book or a guide。Otherwise it may seem boring
Shelley
，