With annual sales of $30 billion and a presence across 150 markets， L'Or�al， the leading player in the global cosmetics sector， succeeded where many have failed by achieving a successful digital transformation。 Driving L'Or�al's success was the CEO's early vision of enabling a transformation by letting strategy resonate with people and the 100-year-old culture。

Digital Makeover's story is of trusting the most human， social， and cultural resources in defining a natural role for tech and digital at the core of the transformed organization。 Collin and Taillard tell a variety of success stories ranging from a new approach to the beauty market， apps， e-commerce， programmatic media buying， and L'Or�al's uncontested leadership in the most digitally innovative market， China。 The case study format is unique in the category and delivers an in-depth and highly relatable best practice story。 It makes the book highly marketable to business executives， academics， and students。 L'Oreal CEO， Jean-Paul Agon， will write the foreword。