Swipe to Unlock: The Primer on Technology and Business Strategy
- Downloads：6595
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-05-12 08:53:17
- Update Date：2025-09-06
- Status：finish
- Author：Parth Detroja
- ISBN：1976182190
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
An alternative cover edition for this ISBN can be found here。
Authored by Product Managers at Google， Microsoft， and Facebook， Swipe to Unlock is a guide which enables anyone to understand the core concepts of tech and the business strategy behind it in order to succeed in the tech industry or even just be an informed digital citizen and consumer。
This #1 Amazon Business Bestseller has been featured in Business Insider and was touted as "our generation's Rosetta Stone for enabling non-engineers to peer into the technology changing everyday life" by Jeremy Schifeling。
You probably search on Google every day。 But have you ever wondered how Google makes billions of dollars while providing search， email， and maps for free？ How do they figure out which ads perfectly capture your interests？ And how do they search the entire internet so quickly， anyway？
By answering real-world questions like this， Swipe to Unlock gives you a peek under the hood of the technology you use every day， decodes technologists' weirdest buzzwords， and shows you how technology is changing the society we live in for better or for worse。 Unlock the answers you need to become a better-educated consumer， digital citizen， or technology professional。
Authored by Product Managers at Google， Microsoft， and Facebook， Swipe to Unlock is a guide which enables anyone to understand the core concepts of tech and the business strategy behind it in order to succeed in the tech industry or even just be an informed digital citizen and consumer。
This #1 Amazon Business Bestseller has been featured in Business Insider and was touted as "our generation's Rosetta Stone for enabling non-engineers to peer into the technology changing everyday life" by Jeremy Schifeling。
You probably search on Google every day。 But have you ever wondered how Google makes billions of dollars while providing search， email， and maps for free？ How do they figure out which ads perfectly capture your interests？ And how do they search the entire internet so quickly， anyway？
By answering real-world questions like this， Swipe to Unlock gives you a peek under the hood of the technology you use every day， decodes technologists' weirdest buzzwords， and shows you how technology is changing the society we live in for better or for worse。 Unlock the answers you need to become a better-educated consumer， digital citizen， or technology professional。
Reviews
Premsagar Dandge
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This book covers many technical concepts from business as well as technological point of view。 Hence a must read for any technology enthusiast。
Manasi Gupta
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A must read for anyone who wants to understand technology and tech businesses in the modern world。 Definitely a must read for the Product Managers。
Joey Li
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三位科技巨頭的產品經理用了外行人也能懂的文字來解說「最新的科技該如何應用在商業和生活」。本書先講解一些資訊科技的基本知識，再說明一些大家肯定聽說過但又不了解的科技趨勢（例如大數據Big Data、人工智能AI和機器學習Machine Learning），再講科技公司怎樣利用這些科技及背後的商業理由，最後更解說末來的科技趨勢。書中有幾個十分有趣的主題值得大家一睇* Apple Pay是如何運作？* Amazon是如何設法做到一個小時到貨？* Amazon如何能將商品在半小時內送達？* 為什麼大量超市提供免費無線網路？* 為什麼即使虧錢，Amazon也要提供Prime會員免運費服務？* 為什麼Microsoft要收購LinkedIn？* 為什麼Facebook要買下Instagram？* 為什麼Facebook要收購WhatsApp？
Anand
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Another layman favorite book from the authors to understand how the tech world operates and some behind-the-scenes working of the virtual world。 This book can be summarized as collections of tech blogs and news articles on tech companies。 However， the book is well organized and one-stop for all tech。 That is where the authors have done a good job。 The book broadly covers all the tech buzzwords。 Easy to read and quick to finish。
Bozhidar
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The book is an easy read and a great primer to technology for most people。 I'm clearly not its target audience （I've worked in Tech for almost 2 decades）， but I still enjoyed reading the "case-studies" and I learned a few things along the way。 Probably the most education part was the one dedicated to emerging markets， as I wasn't familiar with the dynamics between the various players in regions like SEA。 I know this book is touted as a potential prep resource for Product Management interviews in The book is an easy read and a great primer to technology for most people。 I'm clearly not its target audience （I've worked in Tech for almost 2 decades）， but I still enjoyed reading the "case-studies" and I learned a few things along the way。 Probably the most education part was the one dedicated to emerging markets， as I wasn't familiar with the dynamics between the various players in regions like SEA。 I know this book is touted as a potential prep resource for Product Management interviews in tech， but I definitely don't see how this can be true - the book is pretty shallow and doesn't go in any depth when it comes to Product Management。 It does reference many resources for interview preparation， though， and the authors have a "deep dive" follow-up book。 At any rate - I think that PM candidates will need additional resources to learn what the job is about。 In the end of the day I'll say that the book certainly achieves one thing - reminds you of all the awesome things that technology can do for everyone， and inspires you to follow-up in the footsteps of the companies that changed the world。 。。。more
Swarnabh Sinha
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A good primer on internet products， technologies， and the thought process behind the big tech's actions。 A good primer on internet products， technologies， and the thought process behind the big tech's actions。 。。。more
Mark Singer
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I read this as part of a work group as a way for them to gain some quick insights and ask me questions along the way。 I think it did a great job of breaking down larger issues into digestible explanations that were easy for the group to understand and retain。
Ginevra
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Amazing book！ It covers a very broad spectrum of trending topics， technologies， and real business strategies。 Absolutely worth reading it。 In addition to the content， I loved how the authors outline every concept very clearly， and unlike many other books of this kind， it's never repetitive - you will not find those empty chapters that it often feels like their only purpose is to add some more pages。 Amazing book！ It covers a very broad spectrum of trending topics， technologies， and real business strategies。 Absolutely worth reading it。 In addition to the content， I loved how the authors outline every concept very clearly， and unlike many other books of this kind， it's never repetitive - you will not find those empty chapters that it often feels like their only purpose is to add some more pages。 。。。more
John Elstad
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Great overview of the tech industry and its implicationsProvides a broad and relatively comprehensive review of what's going on in the tech industry （and why） that's accessible to lay readers。 At first I thought it was too basic for people already in IT， but I wound up learning quite a bit。 I also liked the glossaries and bibliography with over 1，000 citations。 Great overview of the tech industry and its implicationsProvides a broad and relatively comprehensive review of what's going on in the tech industry （and why） that's accessible to lay readers。 At first I thought it was too basic for people already in IT， but I wound up learning quite a bit。 I also liked the glossaries and bibliography with over 1，000 citations。 。。。more
Rodry
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Very high level review of current technology market as it mostly pertains to larger firms。 A little light on eCommerce and the intrinsic role it plays in everyday life but， still a great read。
Prathamesh Kulkarni
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Variety of topics explained in simple layman's terms。 The authors try illustrate relevant concepts before going deeper into the topic。 Variety of topics explained in simple layman's terms。 The authors try illustrate relevant concepts before going deeper into the topic。 。。。more
Bernie Chan
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Technology/Internet 101 - A great book for outsiders to have a first glance at the technology world。
Moran
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A list of questions and answers covering many tech principles。 Although written in an entertaining way， the lack of connection between each story made it hard for me to get hooked。 Also the explanations were sometimes too simplified。 Overall I did not get much value out of this read。
Таня Христова
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A good read for everyone in the tech world。 It describes hard tech conceptions in an accessible and fun way。 Strongly recommend！
Rohit Goyal
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Worth reading this book。。。 lucid explanation for complex tech。。。
Alyssa Gunn
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had some good relevant info but also you can tell it’s written by a group of young dudes
David
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Great book for tech novices。 Very easy to read。 Touched upon a wide range of tech topics。
Graeme
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My rating: 4。5 stars。 It is a 5 star book for anyone new to the tech industry and a 4 star book for a product manager （like myself） who is doing continuing education。This book is written in a very approachable style。 It’s at a level where anyone could pick this up and read it to get a great general sense of the tech industry。 Its thoroughly researched and cited if you want to dig in deeper on any topic covered。It’s mostly focused on the biggest consumer facing technology companies， which is a do My rating: 4。5 stars。 It is a 5 star book for anyone new to the tech industry and a 4 star book for a product manager （like myself） who is doing continuing education。This book is written in a very approachable style。 It’s at a level where anyone could pick this up and read it to get a great general sense of the tech industry。 Its thoroughly researched and cited if you want to dig in deeper on any topic covered。It’s mostly focused on the biggest consumer facing technology companies， which is a double edged sword。 It’s great because they are recognizable to everyone and those companies cover a wide range of technology and business practices。 For myself， i would love a follow up book from the same authors that went deeper into the technologies and business practices in the b2b and enterprise software space。 The sections on security and privacy and trends in emerging markets were 5/5。This is a great book for anyone looking to learn more about the technology industry。 。。。more
Abhishek Amar
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A quick read - ambitious in its scope， but achieves what it sets out to do。 There are a few things that are a little too obvious （e。g。 the sections on autonomous vehicles）， but there is also an impressive list of intriguing content for folks without tech backgrounds like me （e。g。 how GANs work， kinds of APIs， how the internet works， etc。）。
Richa
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The book does a good job answering interesting questions （"Will AI/robots really take over our jobs"/"Why did Facebook acquire Instagram"/"Why did Microsoft acquire LinkedIn"/"How does Spotify recommend songs"） and explains a lot of the related key technological and business concepts in very simple language。 As the title of the book suggests， a nice primer to start your journey in understanding essential tech jargon like cloud， deepfakes， neural networks etc。 For those who already familiar， it m The book does a good job answering interesting questions （"Will AI/robots really take over our jobs"/"Why did Facebook acquire Instagram"/"Why did Microsoft acquire LinkedIn"/"How does Spotify recommend songs"） and explains a lot of the related key technological and business concepts in very simple language。 As the title of the book suggests， a nice primer to start your journey in understanding essential tech jargon like cloud， deepfakes， neural networks etc。 For those who already familiar， it makes for a great light read especially in the context of business strategy！ 。。。more
Himanshu Sharma
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The book explains the tech and product concepts in the simplest language possible。 Although if you have been active in the software industry in the past few years， you would know these already。My takeaways were the few product monetization strategies。
Mahendra Rathod
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The authors: Parth， Neel and Aditya are very talented young product managers。 They have written a really simple， yet informative book on technologies and events that are shaping our world currently。 Their writing style is easy to understand， straightforward and yet powerful。 They have done a tremendous amount of research in writing this book。The book talks about things like how companies like Google， Facebook， Spotify， Amazon， Tinder etc work。 How smart cars function and what is the future。 Diff The authors: Parth， Neel and Aditya are very talented young product managers。 They have written a really simple， yet informative book on technologies and events that are shaping our world currently。 Their writing style is easy to understand， straightforward and yet powerful。 They have done a tremendous amount of research in writing this book。The book talks about things like how companies like Google， Facebook， Spotify， Amazon， Tinder etc work。 How smart cars function and what is the future。 Difference between Chinese and Western Tech giants。 Digital Payments。 Internet。 Cloud Computing。 Big Data。 Robotics and it's future。 and many such relevant topics。This book is for non-tech people who do not want to go into gory technical details of all the topics covered。 It provides a brief， yet good overview of these topics。 A must-read book for mid-level managers， non-tech founders， product managers and anyone who wants to strike an intellectual conversation with other non-tech friends at parties/meetings and show off！ 。。。more
Johan Nguyen
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If you love technology like I do， its a go-to source to learn about the most popular tech trends。
Lawrence
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So many interesting case studies， it was hard for me to put this book down。
Rohan Dalvi
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The value that you get out of this kind of book depends on how much prior exposure to tech concepts you have。 If you are starting off knowing nothing about the world of tech， then this book is great -- it will explain everything in a pretty digestible way。 If you studied computer science in college or even keep abreast of the latest tech news， then the majority of this book will be content you already know。For me personally， I probably already knew ~90% of it， as someone who is interested in spe The value that you get out of this kind of book depends on how much prior exposure to tech concepts you have。 If you are starting off knowing nothing about the world of tech， then this book is great -- it will explain everything in a pretty digestible way。 If you studied computer science in college or even keep abreast of the latest tech news， then the majority of this book will be content you already know。For me personally， I probably already knew ~90% of it， as someone who is interested in specific aspects of the tech world and who has some exposure to CS。 That said， it was great to fill in the gaps and I don't regret spending the time reading it。 In particular， I thought the chapters on TCP / IP， industry dynamics among ICPs， and tech policy （GDPR， right to be forgotten， ICPs' right to sell data， net neutrality） were highly informative。The writing was not great and felt campy and repetitive。 But that doesn't detract too much from the utility of the content it contains。 。。。more
Jordan Hartmann
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It was alright。 Snippets of interesting information。
Anmol Srivastava
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I bought this book on Kindle for just 100 bucks and got knowledge worth my entire MBA fees。 This book has been brilliant in explaining all tech related concepts - history as well as current + future trends。 It’s a must read for everyone who wishes to work in GAFA or NAGA etc。Must read for all！
Vaibhav Chouksey
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A good read for non-tech people who wants to understand the basics of tech。Would recommend this to fresh graduates and final year students irrespective of the domain。
Agnes Chu
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Fast fun read that aggregates all of the knowledge from business articles into bite-sized case studies。 It could go into more depth， but that’s a minor quibble for its purpose of prepping folks for interviews quickly
Aeon Chang
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