For anyone trying to become a better humanI would recommend this to anyone trying to increase their leadership skills。 Great for sales， they even required it in the course I'm taking。 For CEO's I feel this is a must。 I liked how he includes Principles at every end of chapter and reviews at the end of each part。 The book flow is great， and the information is priceless。 Plenty of stories used as examples to solidify each Principle taught。 For anyone trying to become a better humanI would recommend this to anyone trying to increase their leadership skills。 Great for sales， they even required it in the course I'm taking。 For CEO's I feel this is a must。 I liked how he includes Principles at every end of chapter and reviews at the end of each part。 The book flow is great， and the information is priceless。 Plenty of stories used as examples to solidify each Principle taught。 。。。more