Don’t Fall BehindBelonging to the Brand is an essential read for any modern business。 It outlines the need for brands to form communities and create fans， something that's more important than ever before。 This book is a great resource for those looking to develop strategies for growth and success。 It's well written， easy to understand and packed with helpful advice。 Don’t Fall BehindBelonging to the Brand is an essential read for any modern business。 It outlines the need for brands to form communities and create fans， something that's more important than ever before。 This book is a great resource for those looking to develop strategies for growth and success。 It's well written， easy to understand and packed with helpful advice。 。。。more