Take social impact marketing beyond performative actions。 Enhance your company's mission， strengthen its reputation and expand your reach by integrating inclusive marketing into your marketing strategy。



Responsible Marketing takes readers through a future-oriented， straightforward approach to inclusive marketing， offering a compelling blend of case studies， in-depth interviews， social impact marketing principles and inclusive leadership frameworks。 Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that every current and aspiring marketing leader needs to address。 The book expands on the power of inclusivity， corporate responsibility and cultural awareness， helping marketing leaders determine how to integrate social movements into their campaigns by aligning their brands to specific social movements year-round。

The chapters feature never-before-told success stories from Fortune 500 and Silicon Valley's most successful marketing leaders， from Peloton's Dara Treseder and Snap's Kenny Mitchell to GoDaddy's Fara Howard and Mastercard's Raja Rajamannar。 Readers will benefit from the lessons learned and the actionable innovation frameworks included in addition to the internal selling strategies and GTM roadmaps。

Throughout Responsible Marketing ， Lola Bakare breaks down how marketers can wield the power of their brands wisely。 Marketers will walk away knowing how to build a responsible， inclusive marketing strategy that captivates consumers and delivers long-term growth for the company。