Running Lean: Iterate from Plan A to a Plan That Works
- Downloads：8049
- Type：Epub+TxT+PDF+Mobi
- Create Date：2022-02-11 09:19:45
- Update Date：2025-09-07
- Status：finish
- Author：Ash Maurya
- ISBN：1098108779
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
Are you an entrepreneur about to create a new web application？ If you want to maximize your chances of building something customers want， this book demonstrates ways to apply and test techniques for customer development， Lean Startup， and bootstrapping。 Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use。By rigorously following the techniques described in this updated edition， you can eliminate waste—whether it's time， money， effort， or all of the above—and get your product to market quickly。 Refined through the real-world experiences of dozens of startup companies， these techniques are part of Eric Ries' Lean Startup methodology。Principles covered in this book include:Find a problem worth solving， then define a solution Demo before building Pricing is part of the product Maximize for speed， learning， and focus Build a continuous feedback loop with customers throughout the product development cycle Right Action， Right Time Build a path to customers from day one "In Running Lean， Ash Maurya lays out a clear， practical plan for giving your startup the best possible chance。 We used his approach at Year One Labs with every one of our startups。 It's the best way for new companies to find their groove， explain their business model， and ultimately， grow their business。" —Alistair Croll， founding partner， Year One Labs
Reviews
Cedric
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Intéressant ！ Pas mal de tips pour mieux gérer le lancement de son produit ！
Dao Duc
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The book is very straight to the point。 Not an exhausted list for sure， but there are a lot of hints， a lot of questions for you to answer。 You try to answer till you are hit by "oh f*ck" moment。I've learned tons from the book The book is very straight to the point。 Not an exhausted list for sure， but there are a lot of hints， a lot of questions for you to answer。 You try to answer till you are hit by "oh f*ck" moment。I've learned tons from the book 。。。more
Guru
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My second reading in almost 7-8 years。 I must say that the book holds up well after all these years。 I have been a big fan of Maurya's Lean Canvas - has really helped me condense my thoughts。 And this book is a natural supplement。 Of course， a bunch of things are not relevant anymore or are a part of standard operating playbooks （such as CI/CD） but by and large， the book has very coherent， practical advice for entrepreneurs starting off。 My second reading in almost 7-8 years。 I must say that the book holds up well after all these years。 I have been a big fan of Maurya's Lean Canvas - has really helped me condense my thoughts。 And this book is a natural supplement。 Of course， a bunch of things are not relevant anymore or are a part of standard operating playbooks （such as CI/CD） but by and large， the book has very coherent， practical advice for entrepreneurs starting off。 。。。more
Shadrack
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Wonderful book。 Connects superbly with Eric Ries' idea of the Lean Startup Wonderful book。 Connects superbly with Eric Ries' idea of the Lean Startup 。。。more
Jun Chen
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Oh， the good old lean canvas。
Gustav Messany-Oberwandling
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Pragmatic and step-by-step approach how to create a startup in a lean way。 No magic， focus on the important things - I liked it。I wouldn't recommend the audiobook as the style of the book doesn't really fit that setting。 Pragmatic and step-by-step approach how to create a startup in a lean way。 No magic， focus on the important things - I liked it。I wouldn't recommend the audiobook as the style of the book doesn't really fit that setting。 。。。more
Omar Waked
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My mentor recommended this book to me after I spent many months aimlessly trying out various business models and proposed value propositions。 After reading running lean， I had a much better understanding to a viable framework to use when building a startup。 The advice， frameworks， and tools provided in this book have been undeniably important and beneficial to running a startup more effectively。
Jonathan Lupa
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I'm not sure who I would recommend this to directly， however， if you are thinking about kicking off a startup， and want some well tailored methodologies to follow to drive learning and transformation ahead of market fit， this book gives them。 In this way it's highly valuable。It also riffs on and advocates the lean canvas idea which the author created， which I've found invaluable in many projects to drive alignment if nothing else。 That tool is highly recommended （and free） regardless of your eng I'm not sure who I would recommend this to directly， however， if you are thinking about kicking off a startup， and want some well tailored methodologies to follow to drive learning and transformation ahead of market fit， this book gives them。 In this way it's highly valuable。It also riffs on and advocates the lean canvas idea which the author created， which I've found invaluable in many projects to drive alignment if nothing else。 That tool is highly recommended （and free） regardless of your engagement with this book。 。。。more
Yong Enming
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Great practical read
Diana
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In comparison to Lean Startup， this is a much more concise， concrete and actionable book。 Anyone interested in Lean would be better off skipping Lean Startup by Ries altogether and directly jumping to this one。Nevertheless， I personally think the Lean approach lets you create a predictable product in a non-radically segmented market， which is worth of， say， 50 to 100M in the end。 It is， however， not the right method to build a unicorn or an iconic product， which requires a more radical and uniqu In comparison to Lean Startup， this is a much more concise， concrete and actionable book。 Anyone interested in Lean would be better off skipping Lean Startup by Ries altogether and directly jumping to this one。Nevertheless， I personally think the Lean approach lets you create a predictable product in a non-radically segmented market， which is worth of， say， 50 to 100M in the end。 It is， however， not the right method to build a unicorn or an iconic product， which requires a more radical and unique approach。 Either way， it is a useful book to read through。I'm speaking from experience as a tech founder of a venture-backed SaaS startup。 。。。more
Dr A S Menon-Johansson
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Simple， clear and actionable This is an excellent short read for entrepreneurs at any stage of their journey to support learning and measurement of their endeavours。
Moritz
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This book let you look deep into the life of startups and let you understand what obstacles they face。 It was helping me understanding the bigger picture a little better。 So I recommand it to everyone， who is entereing startup spheres and needs a little more deeper understanding about the processes。
Mima Amie
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This book is amazing， ash mayura brings other looks to business model canvas， really worth to check it out
Luca Faiß
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If you are planning on founding your own company or you are just trying to advance in your job or company I consider this a must read。It is certainly not a silver bullet but it provides a detailed guideline on idea generation and validation， outlines how to conduct solution and problem interviews， build an mvp， setting up metrics and building a conversion dashboard。 Furthermore it also helps to better understand when a company has reached Product/Market Fit and when's a great time to focus on sc If you are planning on founding your own company or you are just trying to advance in your job or company I consider this a must read。It is certainly not a silver bullet but it provides a detailed guideline on idea generation and validation， outlines how to conduct solution and problem interviews， build an mvp， setting up metrics and building a conversion dashboard。 Furthermore it also helps to better understand when a company has reached Product/Market Fit and when's a great time to focus on scaling。 The Running Lean Methodology is versatile and helpful not only to found a start up， but also to approach life more effective and establish an entrepreneurial way of thinking。 。。。more
J。 Atticus Steinmetz
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So far， this book has done more for me as an entrepreneur than any other "entrepreneurship book"。 The reason is simple， it's written in the very style it preaches。 The book itself is lean。 Once I finished reading my copy （which is now filled with highlights and sticky tabs） I could begin treating it less like a book and more like a playbook。 I refer to it constantly like a field manual whenever I'm in need of guidance。 So far， this book has done more for me as an entrepreneur than any other "entrepreneurship book"。 The reason is simple， it's written in the very style it preaches。 The book itself is lean。 Once I finished reading my copy （which is now filled with highlights and sticky tabs） I could begin treating it less like a book and more like a playbook。 I refer to it constantly like a field manual whenever I'm in need of guidance。 。。。more
Caleb Lim
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It is essentially a concise guidebook of know-hows for startups to succeed。 Some chapters are really helpful and I have managed to make bookmarks on some topics that for sure I will be revisiting。 I especially enjoy that the author has stuck to the same examples （his own startup， Cloudfire， for example） throughout the book， it is even easier this way for readers to learn step-by-step。
Bernd
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I've read about half way through， then shelved it。The little interesting information is all contained in chapter 1。 The rest of the book is just an inflated repetition of chapter 1。 This is no surprise， since the author said himself that he wrote chapter 1 initially， and the rest only after proving interest。The author is a blogger without any successful background。 No， a weak book and yet another file hoster aren't enough to teach universal theories for big startups。 The book is merely a repetit I've read about half way through， then shelved it。The little interesting information is all contained in chapter 1。 The rest of the book is just an inflated repetition of chapter 1。 This is no surprise， since the author said himself that he wrote chapter 1 initially， and the rest only after proving interest。The author is a blogger without any successful background。 No， a weak book and yet another file hoster aren't enough to teach universal theories for big startups。 The book is merely a repetition of already existing ideas like Lean Startup， which are just rephrased over and over multiple times。The author's writing style is weak at best。 You can hear the over exaggerated tone of a blogger， which artificially praises the discovery of "rules"。 Most of the words are fluff and useless。I can't recommend anyone reading this book。 It's wasted time better spent working。 。。。more
Frida Sjöberg
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Read for school， but was actually really interesting and provided a bunch of hands-on tips！
Jeff Kinsey
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This is a must read for those looking to do their first or second startup。The introduction to things you MUST do and things you MUST NOT DO is invaluable。As is the Lean Canvas。"I don't get out of bed in the morning without a Lean Canvas to guide me。"—Jeff 'SKI' Kinsey This is a must read for those looking to do their first or second startup。The introduction to things you MUST do and things you MUST NOT DO is invaluable。As is the Lean Canvas。"I don't get out of bed in the morning without a Lean Canvas to guide me。"—Jeff 'SKI' Kinsey 。。。more
Merlin Zuni
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A great introduction to the lean process。
Vincit-Lee Lloyd
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Concise and to the point。 Very good methodology discussed in the book
Peter
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Running Lean presents a framework for testing early stage business hypotheses through the Lean Canvas method。 The model's focus on customer problem solutions makes it one of the most efficient start-up evaluation tools。 Running Lean presents a framework for testing early stage business hypotheses through the Lean Canvas method。 The model's focus on customer problem solutions makes it one of the most efficient start-up evaluation tools。 。。。more
Frederico Andrade
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Amazing book。 It gets the "lean" a few steps further。 Concise， practical and organized way of thinking about startups， its levels of maturity and respective strategies， directions and goals。 Amazing book。 It gets the "lean" a few steps further。 Concise， practical and organized way of thinking about startups， its levels of maturity and respective strategies， directions and goals。 。。。more
Tomioka Isao
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This must be the 1st book you should read after you reading "the blue book" and "the blue book" by Eric Ries， as Eric himself asked Ash to write it to make this book a practical guidance。it is interesting for me to find out， Ash asked to the lean startup community to review his MVP of this book - a summery and agenda of it - to determine the scope and contents of it。 Good for him， for sure， he is a professional lean startup builder！Of course Eric's books are magnificent introduction to the lean This must be the 1st book you should read after you reading "the blue book" and "the blue book" by Eric Ries， as Eric himself asked Ash to write it to make this book a practical guidance。it is interesting for me to find out， Ash asked to the lean startup community to review his MVP of this book - a summery and agenda of it - to determine the scope and contents of it。 Good for him， for sure， he is a professional lean startup builder！Of course Eric's books are magnificent introduction to the lean startup framework for both startups and corporate startup guys。 However， a reader of his books could wonder;"OK， Eric， thank you for showing me the innovation accounting could work for us。 But， 。。。。 what would be my next step？！！"In that kind of situation， this will help you a lot！！ 。。。more
Julian Cote
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Very practical， if you want to start a business it could help you （its important to say that the book is focus on products， not services）。 The main idea is the validation of the business in 3 phases: previous the launch， during and after。Also it explains you the canvas model and its application step by step。
Alex
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Very practical book on lean framework。 Highly recommended。
Adrien SALES
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Very progressive book。 The book details the whole progression from the very beginning to the monetization phasis。 It provides a lot of "simple" tools: at the end of the reading， you really get a complete toolkit you can refer to later。 Although， the examples apply to a real case so it's really easy to project yourself on how to use the tools in real life。There also are great and very inspiring quotes and a very interesting bibliography， even sometimes pointing to free eBooks like "Dont just roll Very progressive book。 The book details the whole progression from the very beginning to the monetization phasis。 It provides a lot of "simple" tools: at the end of the reading， you really get a complete toolkit you can refer to later。 Although， the examples apply to a real case so it's really easy to project yourself on how to use the tools in real life。There also are great and very inspiring quotes and a very interesting bibliography， even sometimes pointing to free eBooks like "Dont just roll the dice" （Neil Davidson）。I highly recommand this book， to read it from start to the beginning at first， then to pick tools and strategies later during the product developement lifecycle。 。。。more
Gökhan Başaran
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A good read about lean methodology。 Mainly focuses on software related start-ups。
Bernardo Henríquez
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La obra de Maurya es un maridaje entre los métodos de Steve Blank y Eric Ries （como reza en la regla número 2 del Customer Development Manifesto）。 Y aunque los procesos de una startup sean iterativos en vez de lineales， se desarrollan como si lo fueran， y está explicado con un detalle y unas ilustraciones que ayudarían a construir el proceso hacia el product/market fit mucho más efectivamente。El proceso que plantea comprende tres meta-principios:1: Lay out your plan A: muestra el Lean Canvas （un La obra de Maurya es un maridaje entre los métodos de Steve Blank y Eric Ries （como reza en la regla número 2 del Customer Development Manifesto）。 Y aunque los procesos de una startup sean iterativos en vez de lineales， se desarrollan como si lo fueran， y está explicado con un detalle y unas ilustraciones que ayudarían a construir el proceso hacia el product/market fit mucho más efectivamente。El proceso que plantea comprende tres meta-principios:1: Lay out your plan A: muestra el Lean Canvas （una adaptación del BMC que incluye cuadros de Problema， Solución y Key metrics al lado izquierdo）， y explica las opciones para llenar cada cuadro。 2: Identify the riskiest parts of your model: Define los tres riesgos a mitigar en la búsqueda del modelo de negocios （product， customer y market） y explica cómo se mitigan estos siguiendo los cuatro pasos del proceso Understand Problem， Define Solution， Validate qualitatively， validate quantitatively。 Lo chévere es que a través de las entrevistas de problema y solución se mitiga un paso de LOS TRES RIESGOS。3: Sistematically test your plan: Aquí aprendí sobre los subfunnels y que los experimentos se tienen que llevar a cabo teniendo en cuenta velocidad， enfoque y aprendizaje。 El último capitulo en esta sección expone el método de Sean Ellis para descubrir si se ha hallado o no el Product/Market fit （por lo que la posición de este libro en el mapa podría estar errónea y debería arreglarse。 。。。more
Lenn Chen
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